The "Full-Chain Support" Behind the 100-Store Layout

According to Ms. Feng Yuexian, the brand's person in charge, this expansion is not a simple increase in the number of stores, but a systematic layout based on the full-chain upgrade of "production-design-service". Relying on the imported HOMAG CNC 4.0 production line at its 10,000-square-meter smart production base in Jiangmen, Gemashi has realized the full-process information management from design scheme to production and delivery. Its independently developed "Gema Cloud" system can increase the order response speed by 40%, providing production capacity guarantee for large-scale store expansion. At the same time, the brand's Italian-style light luxury product line, co-developed with Italian designers, has been expanded to 6 styles and nearly 3,000 SKUs, covering wardrobes, cabinets, door-wall cabinets and smart home supporting products. All products have passed national environmental protection testing, forming the dual competitiveness of "product strength + supply chain".